These Marketing Tools Make Video Posting on Social Media Channels Easy

• Jan 01, 2022
• Architechs for the Web
• General Info

Posting videos on social media channels is essential to attracting more customers to your business feed, but it can become a time-consuming and overly complicated chore that takes you and your employees away from core business tasks. Luckily, these four marketiing tools combat the challenges of editing and uploading your engaging content and turn video posting into a smiple process that looks like you hired a pro.

Zoom
Do you love the interactive attention your Facebook Live webinars and events receive yet wish you could have the option of recording and pinning them to the top of your feed or posting them on your website? After all, that's a lot of effort and time invested in producing that content that might be perfect for additional marketing strategies. With Zoom, you have a choice between direct streaming from a Facebook Live webinar and streaming to Facebook via custom live streaming in Zoom. Either option comes with the added bonus of recording your live content, which then allows you to download it for editing and optimization purposes.

Admittedly, the Zoom setup has a lengthy list of steps involved. However, have no fear. Zoom support has mapped them out in an incredibly easy-to-follow guide that includes all the requirements you'll need to create, download, or request from third parties like Facebook before starting your Facebook Live event. We recommend running through a test trial or two before inviting the public to your next Facebook Live event. After taking some time to ensure a smooth process, you should be all set to enjoy the prioritization of Facebook Live events that gives your content an organic boost while knowing you'll have the option of using the same event for other promotional campaigns or informative postings.

iMovie
Of course, some video content is better pre-recorded. If you are an Apple fan, you likely know about Apple's stellar reputation for giving users the seemingly effortless and intuitive tools to turn ordinary videos into stunning works of art your followers will want to watch! iMovie comes preinstalled on your iPhone, iPad, Mac, or other Apple device. Gotta love the Apple preinstalled apps! With iMovie, you'll receive pro-level access to cut, edit, and splice together videos, images, and music with ease. Best of all, iMovie allows you to share your movie on social media without requiring the added steps of using a conversion or optimization solution.

Can it get any simpler? Actually, yes. Thanks to Apple's support coupled with experienced iMovie users who have created tutorials in YouTube, you can learn how to use this software like an expert within an hour's time. 

Animaker
Everyone loves the idea of an animated or explainer video, but not everyone is a graphic artist. What if you could produce an animated video for free using professionally drawn characters and backgrounds? With Animaker you can add your text to the story or, for a fee, build your own story. There are multiple tiers available for this animation software that can take your team from the beginner basics with the free version all the way to advanced skill options with paid tiers.

Plus, Animaker will offer you a choice of 50 voice-over voices and 25 languages to enable your video to be viewed in multiple countries around the globe. This means your videos have the power to connect with potential clients and customers from other countries on Facebook or YouTube with very little time and talent resources devoted to creating your promotional campaigns.

Vimeo
If you are using a more advanced level of video editing software like Adobe Premier, your video will need to be optimized for SEO purposes. Vimeo is a video hosting site like YouTube that was created to let users upload or live stream videos with more privacy options and better quality than most popular hosting platforms. The marketing pros like Vimeo's professional-grade sound, look and feel when projects are viewed. Business owners with no previous marketing or video-sharing experience will also enjoy the simplistic process to follow for optimizing their content for search engines and quick links to copy for posting in newsletters, social media posts, or on website pages.

Unfortunately, this higher level of quality does not come free. Since Vimeo is an ad-free video hosting channel, you will be asked to pay a nominal monthly fee to use their services. Still, for such a small price, it's definitely worth checking out for making your videos shareable and adding that polished image to your content that builds trust and loyalty with viewers.